Airports have two primary needs for media. Which of the following pairs correctly identifies them?

• A. Publicity and Public Information
• B. Publicity and Advertising
• C. Public Information and Crisis Communications
• D. Advertising and Marketing

Answer: (A)

The main idea is that airports rely on two essential functions in how they interact with the media: making sure the public stays informed with accurate, timely information, and securing favorable, visible coverage through publicity. Public information covers official updates you can trust—safety notices, service changes, status updates, and other facts the public needs. Publicity is about working with media to gain attention and positive exposure for programs, events, and improvements without paid advertising. Together, they address both informing the public and shaping how the airport is perceived in the media. The other pairings mix in paid messages or focus on topics that aren’t considered the primary media needs in this context, such as advertising or marketing, or treat crisis communications as a separate category rather than part of the primary media objectives.