Effective evaluation of marketing plans is important when reviewing responses to various __________ that administration routinely solicit from airport service providers.

• A. Requests for Proposals
• B. Bids
• C. Quotations
• D. Contracts

Answer: (A)

Evaluating marketing plans is keyed to the way the agency gathers input from vendors, using a formal Request for Proposals. An RFP asks airport service providers to outline their proposed approach, including the marketing strategy, execution plan, timelines, resources, and detailed pricing. This type of solicitation is designed to compare multiple dimensions—not just cost—so evaluators can assess how well each vendor would promote and deliver the service, measure results, and fit the airport’s needs. In contrast, bids and quotations focus primarily on price for a defined scope, and contracts are the eventual binding agreement rather than the document used to solicit proposals.