What term refers to establishing relationships between an organization and its key stakeholders?

• A. public relations
• B. marketing
• C. advertising
• D. crisis management

Answer: (A)

Public relations is about building and maintaining relationships with an organization’s key stakeholders. It focuses on how the organization communicates with and earns the trust of its publics—employees, customers, investors, suppliers, regulators, media, and the broader community—through ongoing, transparent dialogue and reputation management. The goal is to foster credibility and positive perceptions over time, not just to sell products. Marketing aims to promote products or services to drive sales, advertising uses paid media to reach audiences, and crisis management handles reputational threats when they arise—a specialized PR activity but not the overall relationship-building function.