Which of the following is NOT a primary media need for airports?

• A. Publicity
• B. Public Information
• C. Publicity and Public Information
• D. Advertising

Answer: (D)

The main media responsibilities for airports are to provide essential information to the public and to manage the airport’s public image. Public Information covers delivering accurate, timely details about operations, flight status, safety rules, and wayfinding so travelers can navigate and use services effectively. Publicity focuses on media relations and community outreach to present a positive image and address stakeholder concerns.

Advertising, while a common marketing tool, is not essential to these primary communication needs. It’s a promotional activity rather than a core information or public-relations function, so it isn’t considered a primary media need for airports.