Which plan governs communication during a crisis and is separate from other operational plans?

• A. Crisis communications plan
• B. Health and safety plan
• C. Marketing plan
• D. Financial contingency plan

Answer: (A)

During a crisis, clear, controlled communication is essential, and that is governed by a crisis communications plan. This plan sits apart from other operational plans to ensure messaging is rapid, consistent, and under a single, approved framework. It designates who speaks, what messages are approved, how information is disseminated (media, social channels, internal updates), and how to coordinate with incident command and stakeholders. It also includes contact lists, escalation steps, and templates for press releases and updates. Other options address safety protocols, promotional activities, or financial responses, rather than guiding crisis-wide communication.