Who assesses market size and forecasts elements such as demand from frequent flyers?

• A. Route Planners
• B. Airport Managers
• C. Marketing Teams
• D. Consultants

Answer: (A)

In airline route planning, estimating market size and forecasting demand from frequent flyers is a core activity. Route planners gather data on passenger volumes, catchment areas, competition, and loyalty-program segments to project how many people will fly a given route and what revenue it could generate. This analysis directly informs decisions about which routes to add, how often to fly them, and what aircraft to use, making it the best fit for this task.

Marketing teams handle promotion and consumer demand at a broader market level, but they aren’t the primary group responsible for detailed route-by-route demand forecasting. Airport managers focus on operations and facilities at a specific airport, not the end-to-end market sizing for individual routes. Consultants can perform such analyses, but in most airline organizations, route planners perform the ongoing, route-specific market sizing and demand forecasting as part of network planning and scheduling strategies.